High School Teacher To 2 Comma Club In Less Than 8 Months - Tyler Shaule - FHR #182
Why Dave Chose to Interview Tyler Shaule:
Tyler is a 2 Comma Club award winner and the Executive Director of a Christian children's summer camp in Canada, the best job in the world if you ask Tyler. But as his camp faced shrinking enrollment numbers he saw that moving marketing and registration online would be a good move for his business. The only problem was he didn’t know how to do it.
He eventually found our ClickFunnels software and began applying the “offline” principles he was familiar with to drive up the online sales (about $1.12 million in 8 months) for camp sessions. Tyler has even been able to receive an award from a national fundraising association from his donation funnel.
Not only has he found success in increasing the revenue for his summer camp, but other businesses have reached out to know how he did it. Since most of them are “offline” coaches and service he finds a lot of relatability to their struggles. Tyler has been able to help these new clients of his make the same trip he did to getting their own “online” clients. Now he has his own consulting business where he gets paid up to $10k per client.
Almost forgot to mention this last part, 5 years ago he was a high school math teacher. Now what was your excuse for not following your dream again?
Tips and Tricks You can Use in Your Own Business:
From Math Teacher to Camp Director to Online Marketer (1:04)
Tyler’s $1.2 million funnel logistics (4:29)
Increasing retention when you only sell a week-long camp trip (8:41)
Tyler Turned his “Free+Shipping” Funnel into a “Donor-Conversion” Funnel (14:06)
Starting up a Camp-Marketing Consultancy when everyone wants to know how you’re doing well (17:36)
Getting in contact with Tyler Shaule (19:38)
“If I can do it with a summer camp in Canada, you can do it with anything.”
“In our industry, the buyer’s journey is like 6 months to 8 months long. So, we kind of have to walk with them throughout that whole time.”
“That’s what I want to do, I want to put that word out, encourage regular people like me to just jump in, and get ready for the success that can come when you have the right Mentors, the right tools, and the right mindset to just really get in there and do it.”
As Tyler’s business relies on their ability to invoke trust in customers so they can see why it’s good for the kids to attend the camp and why it’s safe to leave their kids at this camp. He was able to solve this problem through the use of social media posting of other families.
(11:28-11:40) “That’s been one of our greatest strategies is dominating in social media through other people. They’re coming not just because we say it’s amazing but because other people think it’s amazing”
(18:18-18:30) “Here’s the crazy thing Dave as I’ve been talking to camp directors and I’ve just been talking about it in my regular life, I’ve got business owners who are in offline businesses around me saying “Hey, could I do this to?”
Links Mentioned by Dave and Tyler:
https://www.facebook.com/tyler.shaule Tyler Shaule’s Facebook