The Hook, The Story, And The Offer
How to create the right hook that’ll make is so that selling becomes almost super easy. On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Subscribe: http://bit.ly/fnlhckr
Here are some of the things you will hear on today’s episode:
-Why it’s so important to have a hook that grabs people’s attention.
-What he used as the hook for his recently launched Book of Mormon Challenge Podcast.
-A few other examples of hooks people used to sell their own products, and why they were so effective.
So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you’re offering.
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